Empowering you to design transformative experiences

In an era of fast-moving changes, client and customer needs are also rapidly changing. Experience Design empowers you to go beyond simply designing the form and function of a product, event or service, to also intentionally design the way your audience feels, thinks and acts.

There is an art and science to crating compelling live and digital experiences that spark emotions and unforgettable memories. Pigalle Tavakkoli founded the School of Experience Design to empower you and your teams to design emotionally charged, transformative experiences through inspiring keynotes, bespoke training and online courses.

Pigalle has created an Experience Design process rooted in practice and underpinned by science, to equip you with practical methods so you can unlock challenges, maximise value, and design high-impact solutions that resonate deeply and form lasting memories.

TRAINING & COURSES

Products, events and services have the power to spark emotions, form memories and change behaviour forever. Discover bespoke team training and online courses which support you and your teams to design experiences that capture your client and customer hearts and minds.

Elevate your skills with a comprehensive Experience Design process created by Pigalle, based on 15 years as a producer and 12 years as an award-winning educator. Clear and concise methods are underpinned by the latest in scientific research, so you can move from producing intuitively to creating unforgettable experiences by intention.

Come away with increased confidence, enhanced vocabulary for stakeholder buy-in, and practical know-how to build deeper engagement, foster retention, and activate transformation throughout your client and customer journey.

MEET PIGALLE

Pigalle Tavakkoli founded the School of Experience Design to empower you and your teams to create emotionally charged, unforgettable experiences. She combines strategic focus with creative vision, multidisciplinary expertise with rigour, to provide bespoke team training and consultancy for organisations such as Apple, The Guardian, L'Oréal, Unilever, Institute of Physics. Globally recognised as a pioneer and thought leader, she is an international keynote speaker, Jury Member for Conventa Best Events Awards, Council Member for the World Experience Organisation, and Board Member for the World Future Awards.

As a producer for 15 years, Pigalle developed her Experience Design process based on audience reactions and impact. She refined her methods through teaching and team training for 12 years, and has been awarded by Educators for Impact, a European consortium of academies, businesses and networks, for her innovative teaching methods .

She facilitated collaborations between artists and leading scientists, and devised events, programmes, installations and pop-ups which merged live and digital platforms for scientific and cultural organisations throughout the UK, Europe and Russia. Clients include the V&A, Science Museum, National Portrait Gallery, Barbican Centre, multiarts festivals such as Latitude, Secret Garden Party, Wilderness, and experiential activations for brands such as Atlas Obscura, The New York Times, Arm & Hammer.

Since 2012, Pigalle co-developed and teaches the UK’s first course in Experience Design at the University of the Arts, London, which is ranked second in the world for art and design education. and is a Visiting Lecturer for the MBA programme, IESA Arts and Culture, Paris, France.

Images: Guerilla Science by Richard Eaton