Empowering you to design emotional experiences

In fast-moving accelerating times, audience, customer and client needs are also rapidly changing, with organisations and brands needing to keep pace with their evolving motivations. However, there is a gap between what organisations think they know about their audience, and who the audience really are. Pigalle Tavakkoli supports organisations and teams to close this gap by going beyond broad demographic personas, to apply psychographic methods which flesh them out as nuanced complex persons. This educates, equips and empowers teams to keep pace with shifting landscapes, maintain relevancy and competitive edge, to thrive with confidence in challenging times.

Brands, products, events and services now need to move beyond focussing on form and function to also understand internal drivers, so they can design meaningful experiences which build emotional connections and unforgettable memories. Pigalle created The Experience Design Building Block methods based on 15 years practice as a producer, 12 years as an award-winning educator, and underpinned by the latest in scientific research. Her approach and methods are applicable across events, products, services and campaigns to achieve deeper engagement, increase loyalty and long-term impact.

Pigalle shares her passion and expertise on the art and science of crafting transformative experiences through inspiring keynotes, bespoke training and online courses. Her comprehensive process and practical methods will upskill you, your teams and organisation to unlock challenges, maximise value, and design high-impact solutions that truly capture hearts and minds.

TRAINING & COURSES

Products, events, services and campaigns have the power to spark emotions, form memories and change behaviour. Explore bespoke team training and online courses which support you and your teams how to understand the complex needs of your audience, customer and clients. Discover how to harness insights to craft experiences that place them at the heart of the story for meaningful connections.

Elevate practical and emotional intelligence skills, such as communication, collaboration and resilience, with The Experience Design Building Block methods created by Pigalle, based on 15 years as a producer and 12 years as an award-winning educator. Her clear and concise methods are underpinned by the latest in scientific research, so you can immediately apply them from page to practice, and design unforgettable experiences with strategic precision.

Come away with increased confidence, shared vocabulary and practical know-how to build deeper engagement before, during and after your audience, customer and client’s experience journey.

MEET PIGALLE

Pigalle Tavakkoli founded the School of Experience Design to empower teams and organisations to create emotionally charged, unforgettable experiences through bespoke training and consultancy, with clients such as Apple, The Guardian, L'Oréal, Unilever, Institute of Physics. She is recognised as a pioneer and thought leader, sharing her insights as an international keynote speaker, Jury Member for Conventa Best Events Awards, Council Member for the World Experience Organisation, and Board Member for the World Future Awards.

Pigalle developed the Experience Design Building Block methods based on 15 years as a producer curating collaborations between artists and scientists, and devising events, programmes and installations which merged live and digital storytelling. Scientific and cultural clients included the Science Museum, Wellcome Collection, Science Gallery London, V&A, National Portrait Gallery, Barbican Centre, multi-arts festivals such as Latitude, Wilderness, Shambala, and experiential activations for brands such as The New York Times, Atlas Obscura, Arm & Hammer.

Pigalle’s methods have been tested and proven through teaching and training for over 12 years, and awarded by Educators for Impact in recognition for her innovative approach. Since 2012, she co-developed the UK’s first course in Experience Design at the University of the Arts, London, ranked second in the world for art and design education. and is a Visiting Lecturer for the MBA programme at IESA Arts and Culture, Paris, France.

Guerilla Science images by Richard Eaton.