Empowering you to design transformative experiences

There is an art and science to crating compelling experiences. Pigalle Tavakkoli founded the School of Experience Design to empower you to design emotionally charged, unforgettable experiences through inspiring keynotes, bespoke team training and online courses.

Experience Design moves you beyond simply designing the form and function of a product, event or service, to also intentionally design the emotions, memories and behaviour they evoke.

In an era of accelerating changes, client and customer needs are also rapidly changing. Experience Design equips you with a human-centred approach and practical skillsets to address complex circumstances and understand inner motivation drivers, so you can unlock challenges, optimise value, and develop high impact solutions.

TRAINING & COURSES

Products, events and services have the power to spark emotions, form memories and change behaviour forever. Discover bespoke team training and online courses which support you and your teams to unlock challenges, optimise value, and develop high impact solutions to capture client and customer hearts and minds.

Elevate your skills with a comprehensive Experience Design system created by Pigalle, based on 15 years as a producer and 12 years as an award-winning educator. Clear and concise methods are underpinned by the latest in scientific research, so you can move from producing intuitively to creating unforgettable experiences by intention.

Come away with increased confidence, vocabulary to gain buy-in, and practical know-how to build deeper engagement, foster retention, and activate transformation for clients and customers throughout their journey.

MEET PIGALLE

Pigalle Tavakkoli founded the School of Experience Design to empower you and your teams to create emotionally charged, unforgettable experiences. She applies strategic focus with creative vision, and multidisciplinary expertise with rigour, to provide keynotes, bespoke team training and consultancy for organisations such as the Institute of Physics, The Guardian, Pukka Herbs, Unilever. She is also a Council Member of the World Experience Organisation, a global network of pioneers and thought leaders, and an international keynote speaker, and Jury Member for Conventa Best Events Awards.

Pigalle walked the walk before she talked the talk, working hands-on as a producer for 15 years, refining her process and methods through teaching and team training for 12 years. She has been awarded Empowering Learning Journey Hero by Educators for Impact, a European consortium of academies, businesses and networks, in recognition of her innovative teaching methods .

As a producer, she facilitated collaborations between artists and leading scientists, and devised events, programmes, installations and pop-ups which merged live and digital platforms for 15 years. She developed projects for scientific and cultural organisations throughout the UK, Europe and Russia, such as the V&A, Science Museum, National Portrait Gallery, Barbican Centre, for multiarts festivals such as Latitude, Secret Garden Party, Wilderness, and experiential activations for brands such as Atlas Obscura, The New York Times, Arm & Hammer.

Since 2012, Pigalle co-developed and teaches the UK’s first course in Experience Design at the University of the Arts, London, which is ranked second in the world for art and design education. She is also an Associate Lecturer at London College of Communications, London College of Fashion, GCU London, and Visiting Lecturer for the MBA programme at IESA arts and culture school, Paris, France.

Images: Guerilla Science by Richard Eaton