Design with intention for long-term impact

CREATORS, DESIGNERS,
COMMUNICATORS & PRODUCERS

Are you looking to enhance your knowledge and skillsets to elevate your projects and progress your career path?

Do you wish to understand your clients and customers more deeply to design emotionally charged, unforgettable experiences?

Are you searching to increase the value of your work and contribute a positive impact on the world around you?

Gain insights, practical skills and expand your expertise on the art and science of crafting compelling experinces through short online courses.

EXPERIENCE DESIGN

Short courses take place live online so you can connect in-person with a cohort of peers from around the world, increase your professional network and receive direct feedback.

Experience Design and Colour Psychology courses are lead by Pigalle Tavakkoli, a leading expert, and involve visual presentations, collaborative activities, business case studies and scientific explanations. Courses are structured to build on each other and advance your skillsets, with a Certificate of Achievement on completion of each course.

Content includes strategic frameworks, range of methods and a comprehensive Experience Design system created by Pigalle Tavakkoli, based on 15 years hands-on practice as a producer and over 12 years as an educator and team trainer. You will also come away with insights based on the latest scientific research across neuroscience, psychology, physiology and behavioural economics.

Pigalle has been awarded the Empowering Learning Journey Hero award from Educators for Impact, a European consortium of academies, businesses and networks. This is in recognition for the innovative teaching methods she has developed, and impact with cohorts in developing their careers, projects and practices globally.

Gain a comprehensive understanding on the art and science of Experience Design. Discover how to create a transformation strategy, and the fundamental principles, design phases and triple diamond process to design emotionally charged, unforgettable experiences.

Come away with increased confidence and expanded vocabulary to articulate your vision for stakeholder buy-in, practical tools to unlock your design briefs, and expanded capabilities to design for long-term impact.

Modules involve a dynamic blend of visual presentations, collaborative hands-on exercises, group discussions, business case studies and the latest in scientific research, including neuroscience and behavioural economics, so you can progress from designing by intuition to designing transformative experiences with intention.

FOUNDATION

Key principles, phases and overview of the design process.

Format: Live online course
Language: English
Date: 22, 29 March, 05, 12 April
Timing: Saturdays, 09.00 - 12.30 GMT
Length: 4 mornings
Fee: £600
Capacity: 10 places

4 MODULES

    1. Introduction to the art and science of Experience Design, & how to devise a transformation strategy.

    2. The fundamental principles, phases & triple diamond process for designing unforgettable experiences.

    3. How to use the emotion wheel, develop nuanced emotional journeys, & discover the science behind emotions.

    4. How to apply a range of behaviour change methods, including behavioural economics.

Following on from the Foundation course, this level provides hands-on practice to apply the phases, methods and tools involved in using the Triple Diamond process for creating experiences.

Modules involve a blend of visual presentations, thought-provoking discussions, interactive group exercises, scientific perspectives, inspiring artistic practices and business case studies

PRACTITIONER

Step-by-step guide through the Experience Design Triple Diamond process.

Format: Live online course
Language: English
Date: TO BE ANNOUNCED
Timing: TO BE ANNOUNCED
Length: 5 mornings
Fee: £750
Capacity: 10 places

5 MODULES

  • 1. Understanding the audience.

    2. Setting aims & measuring impact.

    3. Storytelling & narrative structures.

    4. Levels of participation.

    5. Sensory design

Discover the theory, art and science behind colour, and gain greater awareness to use colour for maximum impact in your personal, artistic or professional practice.

Gain deep understanding how colour impacts emotions, thoughts and behaviour, for increased confidence to make creative choices in the use of colour. You will leave practical skills and ability to develop thematic moodboards and colour palettes as a powerful tool for influence.

Modules involve a blend of visual presentations, thought-provoking discussions, interactive group exercises, scientific perspectives, and case studies drawn across art, design, branding and marketing.

COLOUR PSYCHOLOGY

Key theories, scientific principles, design practices, and colour application.

Format: Live online course
Language: English
Date: TO BE ANNOUNCED
Timing: 18.00 - 20.00 GMT
Length: 4 evenings
Fee: £450
Capacity: 10 places

4 modules

    1. Colour theory & the colour wheel.

    2. Physiology, neuroscience, & psychology of colour.

    3. Colour in art, design, branding & advertising.

    4. Working with trend forecasting, moodboards & colour palettes.

MEET YOUR TUTOR

  • Pigalle Tavakkoli

    FOUNDER & DIRECTOR

    Expertise in Experience Design, transformation strategy, emotion design & behaviour change.

HEAR FROM COHORTS

  • "There was so much science behind it and evidence-based statements which gave me a deeper understanding. There were so many things I could use straight away to enrich what I do."

    Design Thinking CEO & trainer, London, UK

  • “It was a practical course with a road map for future use. I learnt a significant amount, and gained confidence to design a world I want people to be able to experience."

    Head of Communication & Sustainability, Copenhagen, Denmark

  • "Pigalle did a great job of balancing theory and practice, with valuable business case studies. I really enjoyed her enthusiasm, knowledge and passion for the subject."

    New Business Development Manager, Tokyo, Japan

  • “I learnt a lot! It opened me up to so many new ideas and techniques. The course exceeded my expectations and was one of the best I've ever done actually.” 

    Retail Experience Designer, Mumbai, India