Design emotional, unforgettable experiences

Design experiences that change the way your customers and audience feel, think, and behave.

Experience Design takes you beyond just designing the form and function of products, events, services, spaces and campaigns. It equips you to also intentionally craft the emotions, shift perspectives, and change the behaviour of your clients, customers and audience for long term impact and transformation.

Pigalle Tavakkoli founded the School of Experience Design to educate and empower creative agencies, brands and organisations how to intentionally craft meaningful connections, deepen engagement, and increase retention across events, products, services, spaces and communications.

She is an award-winning educator, leading expert on emotion design, guidebook author, leadership and team trainer for global brands including Apple, Philips, L’Oréal, Unilever. She shares her proven and science-backed Experience Design Building Blocks™️ methods and comprehensive process through bespoke training, consultancy, and keynotes.

Her innovative and practical approach moves leaders and their teams from creating by intuition to design with intention, remain relevant with fast changing client and customer needs, develop original outputs across live and digital platforms, and maintain competitive edge in rapidly evolving landscapes.

FUTURE READY TRAINING

Hands-on learning to practice methods and immediately apply them to your organisational strategy, department processes, projects and pitches.

Instead of a cookie cutter approach, Pigalle listens and collaborates with you to develop bespoke training that is relevant to your requirements, with defined outcomes to fulfill your needs.

You have the option to deep dive into specific topics, such as:

• Ideation techniques to activate creativity for innovation

• Audience research methods and how to apply insights

• Story, narrative structures and world building

• Sensory design and colour psychology

Or she can lead a dynamic hands-on sprint to apply the Experience Design Building Blocks™ methods and process to a past project or upcoming pitch, to tangibly see the difference this leads to.

All options include the latest in scientific research across neuroscience, physiology, psychology and behavioural economics to understand why the methods work.

Training also involves the development of internal leadership and soft power skills, such as cross department team work, communication, collaboration, creative problem solving, and building resilience. This strengthens your teams and the organisation to be confident and capable to thrive in challenging times, and position you at the forefront of the booming experience economy.

MEET PIGALLE

Pigalle Tavakkoli is the Founder and Director of the School of Experience Design, author of The Experience Design Building Blocks guidebook, international keynote speaker, and awarded by Educators for Impact, European consortium of academies, businesses and networks, for her innovative teaching and training methods. 

As a leading specialist on the art and science of designing emotions, shifting thoughts and behaviour change for long lasting impact, she devises bespoke training and consultancy for organisations and brands such as The Guardian, Apple, Philips, L’Oréal and Unilever.

Due to the global scope of her practice, Pigalle has her finger on the pulse with emerging trends and future directions for audiences such as Gen Z. She is passionate to pass on her knowledge and insights to the next generation of change makers as Council Member for World Experience Organization (WXO), Jury Member for European Best Event Awards (EBEA), and Board Member for World Future Awards.

Guerilla Science image by Richard Eaton.