How PR and events industries are reinventing themselves since COVID-19, for Business Forward AUC.

Written By Pigalle Tavakkoli
 

Business Forward Digest, The American University in Cairo, School of Business.

 

Pigalle Tavakkoli, Interview by Moustafa Daly for Business Forward digest, The American University in Cairo's School of Business.

She shares perspectives on the agile shifts required brought on by COVID-19 for the events industry, and describes how she pivoted from producing a live installation to producing an online festival to capture larger audience engagement. and the opportunities the live industry can embrace with digital experiences. for future growth.

Read top tips how the events and PR industry can embrace digital experiences.

Pigalle Tavakkoli
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