Exploring the future of museums at CTA 2024, keynote highlights featured in Blooloop.

Pigalle’s keynote on How to Turn Complex Content into Unforgettable Experiences was selected as one of the highlights from Communicating the Arts conference. She explained how museums can understand audience motivations beyond demographics, methods to transform complex content into emotionally engaging experiences through artist and scientist collaborations, and how to attract audiences beyond traditional settings.

The event took part in Paris as part of Paris Museum Week, and brought together 200 cultural leaders, communicators and marketers from museums, cultural centres and galleries from around the world.

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Find out more on her approach to build long-term relationships with audiences through the arts and sciences.