From Story-telling to Story-feeling! IMEX Association interview featured in HQ magazine.

Interview with Pigalle Tavakkoli by Emma Blake, for IMEX Association Focus, ahead of her keynote on Move from Storytelling to Storyfeeling to Capture Hearts & Minds, at IMEX Frankfurt.

She shared methods how planners can evoke emotion through their events, how to apply her Transformation Strategy framework to design with intention for long-term-impact, and what prompted her to move into experience design.

Headquarters magazine (HQ) is a European association magazine which is part of the Meeting Media Company award-winning publishing house, dedicated to the association conference sectors worldwide.

Read her definition of experience design and the science behind emotionally compelling stories.