How to move from demographics to psychographics, podcast conversation for the Event Design Collective, recorded live at IMEX Frankfurt.

Written By Pigalle Tavakkoli
 
 

Pigalle Tavakkoli and Eleanora Lombriser, Senior Customer Experience Designer, Lufthansa Group, were recorded in conversation for the DESIGN to CHANGE podcast,  hosted by Ruud Janssen, Founder of Event Design Collective, and recorded live at IMEX Frankfurt.

They shared their top tips how to humanise customer personas, and go beyond demographics to use psychographic methods, to create meaningful experiences which transform your audience.

Tune into the lively podcast conversation to discover a thoughtful and practical approach to designing long term impact.

Pigalle Tavakkoli
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