How to Turn Medical Events into Must-Attend Experiences, The Future of Healthcare Meetings conference report by ICCA, International Congress and Convention Association.

Pigalle Tavakkoli presented an interactive keynote and dynamic workshop at The Future of Healthcare Meetings, for ICCA in Zurich, Switzerland. She shared four key methods how to turbocharge science and knowledge sharing, to transform medical events into must-attend experiences. She then guided attendees to apply the methods directly through a hands-on workshop.

Key take-aways from her presentation and workshop were featured in the The Future of Healthcare Meetings conference report, including Define Transformation as the Goal, Leverage Emotional Design for Impact, Promote a Broader Perspective and Belonging, and Recognise Meetings as Agents of Transformation.

Read the conference report and discover eight takeaways to transform your events into must-attend experiences.