The Art & Science of Designing Emotions, white paper article for Le Livre Blanc.

Pigalle Tavakkoli wrote an article on The Art & Science of Designing Emotions for Le Livre Blanc white paper, to support the keynote she presented at Les Journées de L’immersif, Lille, France.

She shared a historical overview of shifting attitudes to emotions, alongside methods she has created such as the Emotion Change Equation, how to use an emotion paint palette to design nuanced customer emotional journeys, and why friction-full experiences lead to unforgettable memories.

Read the article to discover the history, anatomy and neuroscience of emotions.